When I ask most recruitment business owners and managers what they want – most people respond with something like: 

To build a business that is worth something so that I can either sell it or have the option to not work in it 24/7. 

This vision is fine – but it’s too nebulous and unspecific.    

Get Specific About What You Really Want In Business 

You need to get clarity on specifically what you want because when you begin to explore what you really want, your picture becomes clearer, richer and more compelling. 

Without a clear vision most organizations have no direction or intangible goals to work towards.  

Stephen Covey has a great saying:  Leaders climb the highest tree in the jungle to make sure they are in the right jungle.  Most managers are so busy chopping away at the under growth that they don’t even realize that they are in the wrong jungle. 

Your role as a leader is to hold a vision for yourself and for your team that is so compelling it influences the way that you live and act moment by moment, day by day.  

Your role as a leader is to hold a vision for yourself and for your team that is so compelling it influences the way that you live and act moment by moment, day by day. 


With a clear and successfully communicated vision everybody embraces; organizations have a clear focus and grounding when they are making decisions.  Employees also feel part of something bigger than their individual positions. 

 What DWe Mean by a Vision? 

vision will articulate what the business will look like in the future, it will be idealistic!   Something that is not the finished article, and that continues to grow. 

For example;  

Let’s assume you’ve been trading for seven years already –  like a 7-year-old child.  The vision will articulate what you want for that child when they are older i.e., you want them to shine a thousand shoes each day verses you want them to be the first person on Mars.  

The two visions are at opposite ends of the career spectrum and will create a very different direction for the child and the people that support them.   

A vision gives clarity to the direction you will take. 


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Three Questions To Help You Clarify Your Business Vision 

Here are 3 simple questions that you can ask to get clarity on your vision: 

1. If we were meeting three years from today – and you were to look back over those three years to today – what has to have happened during that period, both personally and professionally, for you to feel happy about your progress?  What would you see, hear and feel? 

2. Why do you have this particular vision?  What beliefs provide the motivation for your thoughts and activity?

3. What are your core values?  What do you want your business to stand for?  What are the principles you want your business to stand on?

Once you have your vision, the next step is how to you guarantee bringing this vision into reality?  


To Achieve Your Vision, You Need To Have Goals 

Goals are the specific outcomes and milestones that can be measured to show you whether you are in the right jungle or if we are totally off track. 

There are 3 key reasons to have goals.   

1. The first reason is to give you a sense of direction of where you want to be – something that excites you where you are truly living the life that you want. 

When you know exactly where you’re going and how you’re going to get there, you will know whether or not you’re on track and whether or not you’re off-track, and whether you need to tweak or reset anything to make sure that you achieve your goal.  

2. The second main reason for setting goals is so that you have a clear focus of where to put your energy and your attention.


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Your Reticular Activating System [RAS] 

When you get clear on what you want it triggers something in our mind called the reticular activating system.  The RAS works like an antennae and is a network of nerves in the brain which controls our states of awareness and attention – it’s a filter that accepts or rejects information into our consciousness.   You can set this filter by consciously choosing to think about certain things. 

One of the most familiar examples of the RAS is when you buy a new car – you start seeing the same make, model, and colours all over the place.   

They were really there all the time, but your RAS only allowed the information to enter your consciousness when you told it that particular piece of information was important. 

By having clear goals, focusing on what you want and also writing your goal down triggers the RAS system.  Your mind will start to notice and unconsciously seek out resources, people, books, articles and opportunities which will bring you further towards your goal. 

Have you ever noticed your eye is drawn to an article, which coincidentally happens to contain the information you wanted for a certain project or perhaps overheard a conversation or a new item that really helped you to achieve something you wanted?  These are not coincidences.  This is your RAS working for you to achieve your goals.   

3. The third main reason for setting goals is that you avoid wasting time and effort on the wrong goal. If you have goals that are not right, it could take you a lot of time, money and energy chasing something that you do not really want.  By setting clear goals it means you avoid wasting time and effort on the wrong goal. 

Are you ready to clarify your vision and set your goals to make 2020 the best year you’ve ever had?    Then, we are here to help you.  We’ve already helped hundreds of recruitment business owners increase their sales by 50% – 250% within twelve months and you can do the same.   

If that sounds like something you’d like, then your next step is to book a conversation with one of us here.