Once you have your vision, the next step is how you then guarantee bringing this vision into reality?


The power of goals 

Goals are our pathway to success and ensure we are on the right path. This is one of the reasons that we have goals – specific outcomes and milestones that can be measured to show us whether we are in the right jungle or if we are totally off track!


There are 3 key reasons to have goals. 


Reason 1-Direction

The first reason is to give you a sense of direction of where you want to be – something that excites you where you are truly living the life that you want. You are, aren’t you?



I know this is such a simple concept and even the most motivated of us can’t always see the wood for the trees. When you know exactly where you’re going and how you’re going to get there, you will know whether you’re on track or off-track, and therefore if you need to press reset to achieve your goal.  You can read more about that here.


Reason 2-Focus

The second reason is more powerful than many of us appreciate and that is to know where, and how to focus your energy and attention.

There is a science behind how it all works.

When you get clear on what you want it triggers something in our mind called the reticular activating system also known as the RAS.

The RAS works like an antenna and is a network of nerves in the brain which controls our states of awareness and attention – it’s a filter that accepts or rejects information into our consciousness and you can set this filter by consciously choosing to think about certain things.

One of the most familiar examples of the reticular activating system at work is when you buy a new car – you start seeing the same make, model and colours all over the place.

The reality? They were there all the time, but your RAS only allowed the information to enter your consciousness when you told it that piece of information was important. Spooky I know and this is how our brain works to support us.



By having clear goals, focusing on what you want and writing your goal down triggers the RAS system and your mind will start to notice and unconsciously seek out; resources, people, books, articles and opportunities which will bring you further towards your goal.

Have you ever noticed your eye is drawn to an article, which coincidentally happens to contain the information you want, or perhaps you overheard a conversation that helped you get an idea or clarity on something you had a question about?

These are not coincidences: This is your RAS working for you to achieve your goals.

One of the things I see often is when you get clear about what you want, candidates suddenly pop up that you hadn’t noticed before when you were doing your searches.  Or you spot a post from a client on LinkedIn that creates the opportunity to get back in connection.


Reason 3- Avoids wasting your time 

The third main reason for setting goals is that you avoid wasting time and effort on the wrong goal.

It is that simple. By having goals that are not right, it could take you time, money or lots of energy chasing something that you do not want- I know I have been there!


What do I mean by Goals?

Goals are things like your results – turnover and profit, growth, client’s results, candidate results team and profile.



When you are setting your 12 month goals, split these into 6 areas that have proven time and time again to produce results for our clients. I have a template with more detail that I am happy to share please send me an email here for the details.

Finally, here are some key questions to ask yourself that will really, once and for all, take your goal setting to a new level


Here are some further questions that will help you to get clarity on your 12 month goals and vision. 

  1. Imagine that it is one year from today and it has been your best year yet… What would you be celebrating this time next year specifically?
  2. Where do you want your business to be in one year’s time? In two years’ time?
  3. At the end of the year, how will you define ‘success’ in relation to your business?
  4. If everything goes well, what will the business look like in 12 months’ time?
  5. What are some of the longer-term outcomes for your business?


Good luck!


Warm regards,




High performing consultants are the lifeblood of any successful recruitment organisation. The challenge starts when your recruiters underperform. There is a solution and I cover it in-depth in my latest ebook; How to Convert Your under Performers to Consistent Billers in 14 Days or less. You can download it here.