Top performing recruitment agencies and recruiters spend lots of time and money finding out what they clients want, because it gives them an edge on their competitors. Here’s two recruitment training tips you can use do this for yourself easily and for free:
1. Ask your clients what the really want and listen carefully to their answer.
2.Imagine “stepping into their shoes” for a few moments and see the world through their eyes.
This is how Walt Disney got his insights and ideas on what would and wouldn’t work when he was developing and creating new products or rides. If it’s good enough for Walt Disney, then why not give it a go?
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Here’s how you can “See through the eyes of your clients or candidates” instantly:
1.Imagine stepping in to several of your clients or candidates and seeing things from their perspective
2.From inside your customer’s mind, ask yourself:
- What do I want from a recruitment consultancy?
- What are my biggest concerns?
- What do I need to see and hear to feel good about this?
Take your findings and add them into your sales pitch. Then, imagine being your client or candidate and hearing your pitch – would you love it? If the answer’s Yes – then great you will be onto a winner – if it’s a No, then tweak it until you love it…
There you are – two really quick ways to find out what your clients really want. I hope you found this article useful.
If you want to learn how to set up your business, so that it stops underperformance once and for all, then join my free webinar. Click on this link to sign up: The 5 Secrets Our Clients Use to Build 7 & 8 Figure Recruitment Businesses
