It’s a truth most of us appreciate. You won’t be able to direct your own life and business without a game plan with key priorities and milestones along the way.

If you are serious about scaling your business – you need to know what you want your business to look like when it is scaled, as Stephen Covey says:


“Start with the end in mind and most importantly why you want to create it.”


Often when I talk about your ‘why’ I get a blank face and yet the concept of having a why to fuel business growth is well documented.

Here’s the thing, your why needs to be bigger than you, to consistently fuel your motivation to keep moving forward.

Here is how it works. If your reason ‘why’ is bigger than you own needs, then you are more likely to push yourself out of your comfort zone and do it.



I know many people that have been motivated to do things they would never have imagined possible because they are doing it for their family or their children.

Before you start on your journey of scaling your business, you need absolute clarity of:

  • Your why.
  • Where YOU are heading?
  • What are the goals/milestones that you need to achieve to get there?


Consider what is possible for you if you knew that every single day you turned up with total clarity and focus on what you were going to do that day and ……………………. actually did it?

And what about if your team were like that too, imagine what type of results and productivity you would you see.


Where do I start first Nicky?

Good question and one that people often miss. The answer is simple you need a vision.

Why have a vision?

When I ask most recruitment business owners and managers what they want – most people respond with something like:


To build a business that is worth something so that I can either sell it or have the option to not work in it 24/7.


This vision is fine – and it’s too nebulous and unspecific.

You need to get clarity on specifically what you want because when you begin to explore what you want, your picture becomes clearer, richer and more compelling.

Without a clear vision, most organizations have no direction or intangible goals to work towards.

Stephen Covey the well-known leadership expert and bestselling author, has a great saying;


“Leaders climb the highest tree in the jungle to make sure they are in the right jungle.  Most managers are so busy chopping away at the under growth that they don’t even realize that they are in the wrong jungle.”



Sound familiar?

Your role as a leader is to hold a vision for yourself and for your team that is so compelling it influences the way that you live and act moment by moment- day by day.

With a clear and successfully communicated vision everybody embraces; organizations have a clear focus and grounding when they are making decisions and employees will feel part of something bigger than their individual positions.


What do I mean by a vision?

 A Vision will articulate what the business will look like in the future, it will be idealistic!   Something that is not the finished article, and that continues to grow

For example; Let’s assume you’ve been trading for seven years so your business is a  7 year old boy; the Vision will articulate what you want for that boy when he is older i.e. we want him to shine a thousand shoes each day  vs. we want him to be the first man on Mars.

The two are at opposite ends of the spectrum and will create a very different direction for him and the people that support him.

How to get clear on your vision?

Here are 3 simple questions to use


Looking into the future

“If we were meeting three years from today – and you were to look back over those three years to today – what has to have happened during that period, both personally and professionally, for you to feel happy about your progress?”

What would you see, hear and feel?


Why this vision?

Why do you have this vision?  What beliefs provide the motivation for your thoughts and activity?


What is important to you?

When you answer the question, what is important to you it will help you uncover what your core values are. For example, this will help in identifying what do you want your business to stand for?

What are the principles you want your business to stand on?

Once you have your vision, the next step is how do you guarantee bringing this vision into reality. This happens when we get around to goals that we will cover next time.


Warm regards



High performing consultants are the lifeblood of any successful recruitment organisation. The challenge starts when your recruiters underperform. There is a solution and I cover it in-depth in my latest ebook; How to Convert Your under Performers to Consistent Billers in 14 Days or less. You can download it here.