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Centred Excellence
Performance development, recruitment training and coaching for recruitment business owners, managers and independent recruiters.
Success Stories
Recruitment Business Increases Revenues by 62% while Cutting Costs & Workload (within 6 months)
- Tripled conversion rates
- Achieved consistent £100K revenue months (up from £65k)
Colin Pybus
Founder, Pybus Recruitment
The Situation
Colin Pybus is the founder of Pybus Recruitment, a specialist agency supporting the UK automotive sector. Although new to recruitment, Colin scaled quickly. Within three years, he’d gone from working solo in his home office to leading a team of six. On the surface, the business looked successfully busy with job numbers on the rise. Yet, despite the increasing workload, revenue had stalled.
“Our opportunity was growing,” said Colin. “But turnover stayed static. We were working harder, spending more to grow, but the results weren’t there.”
With marketing costs rising, and no recruitment background, Colin found himself stuck. “I didn’t know what I didn’t know,” he explained. “I started questioning myself. Was I doing something wrong?”
He spent months trying to figure it out alone. Then he came across a free seminar run by Centred Excellence. The promise of doubling turnover, working in flow, and improving results without adding cost made sense.
After a no-pressure conversation, Colin decided to join the ROCKIT programme and got the whole team involved from day one.
The Outcome Colin Wanted:
- £100K months by creating consistent revenues, without adding cost or headcount
- Boost conversion by focusing on higher-quality jobs and cutting wasted effort
- Rely less on paid ads by using smarter systems, referrals, and their existing database
- Structure the business to improve team performance without constant oversight
- More personal freedom, clarity and confidence, with less stress and time to lead
- A long-term scalable business that runs without him and rewards his team well
Final Words From Colin About ROCKIT and His Learnings
“Don’t procrastinate like I did. My only real regret is not doing it six months earlier. Imagine where I’d be now if I had. And the investment wasn’t as much as I thought. It’s probably the best money I’ve spent. The return has been incredible.”
Listen to what Colin has to say:
Implementation and Results
Within six months, Pybus Recruitment hit its first £100K month, with revenue up 62 percent without increasing headcount or working longer hours. Here’s exactly how he and his team made it happen:
- Audited every consultant and job using ROCKIT’s Business X-Ray, identifying where time, energy, and budget were leaking and making fast fixes
- Tripled conversion rates by applying the Gold Job framework, resulting in fewer roles, more placements, and higher commission for the team
- Built a high-performing referral system that now delivers a third of placements directly from candidate referrals
- Activated database of 12,000 candidates with automated outreach as part of a new Candidate Attraction Machine
- Reduced reliance on job boards with two-thirds of candidate flow now fully within their control
- Launched Client Attraction Machine that delivers a steady stream of high-fit, easier-to-work-with clients
- Achieved consistent £100K revenue months (up from a previous best of £65K) while maintaining a lean cost base
- Re-energised the team through transparency, better systems, and clarity on which jobs to prioritise
- Freed up time and headspace so Colin could lead strategically while working remotely from Tenerife
Final Words From Dawn About Working With Centred Excellence
“Nicky and Katy have helped me in so many ways. Handling my mindset has been hard for me alongside some of the issues that we’d had at the beginning of the year.
Then, becoming unwell myself, it was challenging to drag myself in and have that positive mindset. I had to have it. I had to keep going. I had a purpose and a belief that was in the pit of my stomach that no matter what, I’ve got to keep going and I did and look at the results.
My final words of advice is; follow the process and just do it. And that’s what it comes down to, do it. The programme Nicky and Katy run gives you the blueprint; it’s the map.
When we first spoke Nicky used the example of the pilot taking 500 excited people to Disney World and that most of the time on route they are off course.
However, they still have a map for where they’re going, because they’ve got 500 passengers on there that want to get to Disney World.
You give us that map. You give us that blueprint to do it. And it’s down to us, yes we might deviate off course, that’s fine, but if you follow that map and you follow the blueprint, you will get to Disney World; and I have to say it is magical when you get there.”
Dawn Turbitt MD of KSB Recruitment
Listen to what Dawn has to say:
Implementation and Results
Dawn set a new vision for the company with Katy and Nicky’s help.
With a new lease of energy and belief in hereself and the team, Dawn started to direct, coach and lead the consultants to success.
Dawn set a stretch goal of £750,000 in turnover in 12 months; bearing in mind in Feb 2018 her turnover was £16,805.
Dawn started by rigorously implementing a 90-day plan following Nicky’s structure. This included setting revenue goals, analysing how many placements they would need and how many interviews would have to take place.
KPI’s were set, and the consultants followed an accountability process; including Dawn, who shared her results on the whiteboard too; the team were buzzing.
Dawn actioned Nicky and Katy’s Gold and Silver job process with her team and removed 50% of the current unprofitable jobs they were working off the board.
The consultants started ‘specking out’ candidates using the Centredexcellence MPC strategy.
Dawn instigated a performance management process across the team resulting in the non performers leaving. This left Dawn and a small focussed team. There are two perm consultants, two temp, Dawn and a part-time secretary.
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