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Get To Know The Team

Nicky Coffin founded Centred Excellence in 2009 and Katy joined as Nicky’s business partner in 2016.  By combining their knowledge, expertise and 35+ years experience of building 7 and 8 figure recruitment businesses, Katy and Nicky make a great team. The balance of Nicky’s coaching approach and Katie’s: direct, ‘do this’ approach really works well together.


Nicky Coffin

Nicky is founder and MD of Centred Excellence.  A visionary, business leader and entrepreneur, Nicky has over 18 years experience as a highly regarded mentor, consultant, strategic planner and coach to entrepreneurial individuals and groups.

Working with specialist recruitment companies in the UK, Europe and Ireland, Nicky helps Recruitment Business Owners and Senior Managers to get significant shifts in their results (50% - 250% increase with most companies within 6 – 12 months) through strategic coaching, leadership and management training and performance coaching.

Nicky is also skilled Master Practitioner in NLP (Neurolinguistic Programming) and psychotherapist and works with clients to affect personal change that significantly increases their impact, results and motivation.

Throughout her career, as well as being an ex-international rugby player, Nicky has managed and grown large recruitment teams as well as remaining heavily involved in hands-on recruiting both contingency & executive search.  Nicky has first hand experience of exactly what it’s like and how demanding it is to build and scale a recruitment business from scratch.


Katy Green

Katy joined Nicky as her business partner in 2016, bringing a wealth of experience, a proven track record and significant knowledge of growing an 8 figure recruitment business and team.

With over 15 years’ experience of consistently delivering exceptional results in the recruitment sector, Katy worked her way from a consultant to MD of Aspire Digital Recruitment.

Recruiting is Katy’s passion and life. Unlike many of her colleagues she chose recruitment as her career and got her first placement whilst back packing round Asia! Amongst the scope of credentials in her armour she has:

  • Lived and learned through 2 recessions and gained the answers to weather any storm
  • Launched into multiple new sectors and built number one brands in their field
  • Managed outsourced solutions and alternative recruitment offerings outside of contingency and retained
  • Have expertise in both contract and perm recruitment solutions
  • Developed teams of highly successful managers from billing consultants
  • Cultivated outstanding billing teams in 13 different sectors
  • Managed an operation of 70 fee earners and a multi million turnover
  • Have International recruitment expertise

Katy’s purpose is three fold:

  1. To assist recruitment organisations to achieve significant and consistent financial growth.
  2. To be the conduit between a business and the success of their people: I enable all my clients to amplify their best traits.
  3. To help companies acquire and develop innovative new skills and improve their billing capability, which consequently expands their competence to master complex recruitment growth challenges.

Katy lives a balanced life, helped in part by her obsession with learning and development (Katy is also a master-practitioner of N.L.P.) and her mastery (ongoing!) of Yoga.

Lucy Parkes

Lucy Parkes

Lucy is a dynamic leader with over 11 years of recruitment experience. She grew a multi-million pound division from scratch. Leading a team of 15 recruiters consisting of consultants and managers, across temporary and permanent. She has trained and developed graduates through to senior managers.

Lucy has enjoyed the success and challenge of being a billing manager, winning top PSLs, leading fee negotiation, launching into new markets and winning new clients. Lucy relishes the opportunity to work in candidate short marketplaces, and was a business leader in developing candidate acquisition strategies. Lucy’s passion and eye for detail meant she also led CRM integration across a multi-office business. Lucy has a diploma in NLP and thought provoking coaching style.

When Lucy isn’t working for Centred Excellence, she is negotiating with her two young children, cooking up a storm in the kitchen and listening to a podcast!

Suzanne Penny 1

Suzanne Penny

Suzanne is a coach and learning and development specialist, hugely passionate about the transformation that coaching can have on performance, motivation and relationships.

Suzanne is an ILM Level 7 Executive Coach and Mentor, with over 15 years’ experience in coaching and learning and development, predominantly across the recruitment and outplacement sectors, having worked for organisations such as Hays, AndersElite, LHH and smaller boutique agencies. Suzanne started her career at Hays in the construction division, and took an underperforming desk, to make it the most successful of its division across the UK (site engineering).

Experience includes devising recruitment onboarding training, delivering management and leadership development training, leading through change and soft skills training.

Suzanne is also passionate about mental health and well-being and is an approved mental health and well—being trainer for the First Aid Industry Body (FAIB).

"I am really passionate about delivering an exceptional level of service to my clients. I have seen the impact my work has on people’s lives".

Sally Spicer

Sally Spicer

Sally has 20+ years Recruitment experience, ranging from high volume contract recruitment to exec level retained assignments. She has gained all of her experience working with professional services and has worked for three firms, starting in a small Boutique then moving to an American Corporate and most recently a UK Plc. She has lead teams, launched divisions and taken businesses through significant change agendas. She is as passionate about recruitment now as she was 20 years ago and has combined her love of coaching with recruitment to establish herself as a business mentor and coach. Sally is NLP qualified and works with individuals and business to deliver results through mindset work and practical recruitment relevant advice and mentorship.


Kate Bagnall

Kate has over 20 years’ experience in Recruitment. She started her career with Hays and was a top biller within her sector. As a senior manager, she successfully lead teams of up to 17 consultants and managers, consistently exceeding targets.

In 2007 Kate made the jump from the corporate world and set up her own specialist recruitment business.

Having grown the business year on year, in 2017 Kate enlisted the help of Centred Excellence to leverage her time and make the business less reliant on her. Due to the profound impact the RockIT programme had on Kate both professionally and personally; Kate became passionate about helping other recruitment business owners create the business they really want. She now works as part of our coaching team , which we are over the moon about.

Kate also runs a successful online networking community for Female Entrepreneurs and a health and wellness business, all around her two children and two dogs!

Transform Your Business and Your Results!