If you want to achieve things that you’ve never achieved before, you need to do different things differently, behave and think differently.   You must become a different person. 

Over the years I have trained hundreds of recruitment business owners, recruiters, directors.  The one question that comes up for me every single time is … 

Why is it, that when all recruitment businesses have access to the same information and content, while most people do well,  a small percentage of people in the room will totally smash it! 

What’s the difference?    For me, what makes the difference is mindset.  If it was knowledge, then everybody with access to the same knowledge would get the same results.  BUT that doesn’t happen.     

What makes the difference is your THINKING and how you use your MIND and your brain. 

Your Success Is Governed By Your Mindset 

Your success and the results that you achieve, have little to do with how hard you work, your service offering, your team or your tools.   

Your success or lack of it is totally governed by unconscious beliefs that were mostly formed and concreted into our coding by the age of seven.  No matter how hard you work or how much you want the result, if you have a limiting belief around money or success then you are never going to make it.

“If you have a limiting belief around money or success then you are never going to make it” 

Your Unconscious Mind and Conscious Mind  

The real bummer is that your success or lack of it is governed by behaviours and beliefs, that quite often, you did not realise you had.  They are totally subconscious or repressed and most of them aren’t even yours.  Let me explain what I am talking about … 

Have you ever heard the terms conscious and unconscious mind, or sub conscious  Well these two parts of our mind are a bit like a ship.   

Your conscious mind is like the captain of a ship – it is the one that thinks it’s in control and sets out what it wants to happen.  So, I will say I want to get from here to there, and I want to go in this direction, and I want to get to that place in this amount of time.   

The unconscious mind is like the engine room, the guys rowing you to get there.  Your unconscious mind controls everything and its prime directive is to keep you safe.  It’s your unconscious mind that holds all memories, and all emotions.  All change happens at this unconscious level.   

If you can imagine an iceberg – your unconscious mind is what sits below the water.  And your unconscious mind is significantly more powerful and bigger than your conscious mind.   


So, if your subconscious mind thinks where you are going is unsafe or will create uncertainty or risk – it puts a total stop on you.   That stopping you normally manifests in things like selfsabotage, illness, overwhelm, anxiety, worry and stress. 

Who Is The Driver of Your Habits and Thoughts? 

The other thing to know about your unconscious mind, is that it is like having a 7-year-old driving your habits and thoughts.  When you are born into the world you are born as a pristine, beautiful, untarnished little thing.   

You don’t know what you don’t know, and for the first seven years you are hugely influenced by external stuffyour friends, your parents, your experiences, your environment, what people say to you.  You just take it on as truth and store it in your unconscious mind because you have nothing to compare the truth with.   So, the information goes in and it becomes hardwired.   


Imagine your mind is like a blank computer that is then coded with behaviours and emotions of others.    This code can’t be changed unless you change it proactively.  

The hardwiring stops around aged 22 but by that point in time you have hundreds of thousands (if not millions) of hardwired behaviours, emotions and beliefs.  Both positive and negative. 

Your Beliefs Will Move You Forward, Or Hold You Back 

If you have positive coding and positive beliefs, then amazing, keep them.  Beliefs govern your life.  They will either move you forward, or they will hold you back.   

If you have negative beliefs, then these are the beliefs that are holding you back.   They’ll cause you to question what you are worth, how good you are, and bring up fears about achieving what you set out to do.  If you have negative beliefs, then you need to change them.  And the good news is, with the right help you CAN! 

It’s Time To Change Your Limiting Beliefs 

Are you ready to move forward and become one of the recruitment business owners who smash it?  Then, we are here to help you uncover and change your limiting beliefs.  We’ve already helped hundreds of recruitment business owners increase their sales by 50% – 250% and we’d like to help you do the same.   

If that sounds like something you’d like, then your next step is to book a conversation with one of us here. 


Warm regards, 

Nicky and Katy