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Centred Excellence
Performance development, recruitment training and coaching for recruitment business owners, managers and independent recruiters.
Success Stories
Andra Fixed Inconsistent Performance, Implemented New Systems and Scaled Revenue 130% in Just 4 Months
- Refined their BD strategy and implemented structured processes to drive significant revenue growth
- Reduced stress with a team who could operate independently
Andra Chan
Founder, PentagonPlus Malaysia
The Situation
Andra Chan, co-founder of Pentagon Plus, built a respected recruitment firm in Malaysia, specialising in mid to senior-level placements across HR, finance, engineering, sales & marketing, and IT.
Despite successful years, consultant performance was inconsistent—only 20% were delivering, while high turnover kept them trapped in a cycle of hiring, training, and rebuilding.
“It felt like we were constantly starting over—training people, losing them, and doing it all again.”
This led to rollercoaster revenues, an inconsistent pipeline, and cash flow challenges.
Andra invested in CRM, ATS, and training, but without the right structure, these tools failed to bring stability. Local business coaching didn’t provide the recruitment-specific solutions they needed.
When Andra came across Centred Excellence, she hesitated.
“I thought, UK and Malaysia—it’s too far away. Can they really help us?”
But after speaking with the team, it became clear that ROCKIT’s strategies worked for recruitment firms worldwide. Andra and her business partner, Vincent, joined the programme, ready to take control, implement proven systems, and build a scalable, predictable business.
The Outcome Andra Wanted:
- Stabilise revenue and eliminate rollercoaster cash flow with a consistent pipeline.
- Increase consultant performance (only 20% were performing) and develop a stronger team.
- Reduce staff turnover by improving training and processes.
- Build a structured BD approach, securing high-value, quality job orders.
- Optimise CRM & ATS usage, ensuring systems drive efficiency.
- Reduce stress by stepping back from daily firefighting.
- Turn Pentagon Plus into a profitable, scalable business with predictable revenue.
With these goals in mind, Andra and Vincent joined ROCKIT, ready to implement systems that would transform their business.
Final Words From Andra About ROCKIT and Her Learnings
“I always knew I needed a system, but I never knew how to build it. Only with Centred Excellence, with the team’s help, with my coach, were we finally able to put the system in place. Finally!
Trust the system. If you follow it step by step, systematically, you will definitely improve your business. You will start to see things change for the better.”
Listen to what Andra has to say:
Implementation and Results
After joining ROCKIT, Andra and Vincent took focused action. In just 4 months, they refined their BD strategy, implemented structured processes, and improved consultant performance—driving significant revenue growth.
- Strengthened leadership & consultant performance—using structured training & step-by-step checklists to coach the team effectively.
- Used the ‘Business X-Ray’ to identify the most profitable clients and job types, eliminating inefficiencies.
- Implemented the ‘Gold Jobs’ system, ensuring consultants focused on high-value roles with the best placement potential.
- Refined business development, doubling down on referral-based client acquisition—their most effective strategy.
- Optimised CRM & ATS workflows, enabling data-driven decisions over guesswork.
- Achieved 130% revenue growth, generating 653,000 ringgit in just 4 months—nearly matching their entire previous year’s revenue (850,000 ringgit).
- Increased placements, making 23 hires in under 6 months, compared to 33 in the whole of the previous year.
- Reduced stress, as structured processes allowed the team to operate more independently.
- Built a scalable, predictable business model, setting Pentagon Plus up for long-term, sustainable growth.
Final Words From Dawn About Working With Centred Excellence
“Nicky and Katy have helped me in so many ways. Handling my mindset has been hard for me alongside some of the issues that we’d had at the beginning of the year.
Then, becoming unwell myself, it was challenging to drag myself in and have that positive mindset. I had to have it. I had to keep going. I had a purpose and a belief that was in the pit of my stomach that no matter what, I’ve got to keep going and I did and look at the results.
My final words of advice is; follow the process and just do it. And that’s what it comes down to, do it. The programme Nicky and Katy run gives you the blueprint; it’s the map.
When we first spoke Nicky used the example of the pilot taking 500 excited people to Disney World and that most of the time on route they are off course.
However, they still have a map for where they’re going, because they’ve got 500 passengers on there that want to get to Disney World.
You give us that map. You give us that blueprint to do it. And it’s down to us, yes we might deviate off course, that’s fine, but if you follow that map and you follow the blueprint, you will get to Disney World; and I have to say it is magical when you get there.”
Dawn Turbitt MD of KSB Recruitment
Listen to what Dawn has to say:
Implementation and Results
Dawn set a new vision for the company with Katy and Nicky’s help.
With a new lease of energy and belief in hereself and the team, Dawn started to direct, coach and lead the consultants to success.
Dawn set a stretch goal of £750,000 in turnover in 12 months; bearing in mind in Feb 2018 her turnover was £16,805.
Dawn started by rigorously implementing a 90-day plan following Nicky’s structure. This included setting revenue goals, analysing how many placements they would need and how many interviews would have to take place.
KPI’s were set, and the consultants followed an accountability process; including Dawn, who shared her results on the whiteboard too; the team were buzzing.
Dawn actioned Nicky and Katy’s Gold and Silver job process with her team and removed 50% of the current unprofitable jobs they were working off the board.
The consultants started ‘specking out’ candidates using the Centredexcellence MPC strategy.
Dawn instigated a performance management process across the team resulting in the non performers leaving. This left Dawn and a small focussed team. There are two perm consultants, two temp, Dawn and a part-time secretary.
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