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Centred Excellence
Performance development, recruitment training and coaching for recruitment business owners, managers and independent recruiters.
Success Stories
Janine implemented new client attraction system that achieved results in just 1-2 weeks
- Consistent pipeline of high-fee clients and job opportunities
- Expanded her 2-person biz into a dynamic team
Janine Davis
CEO and Founder, Strategic Talent Group
The Situation
Janine Davis, CEO and founder of Strategic Talent Group, is an ambitious recruitment professional with a background in healthcare administration. After feeling burnt out in her corporate role, Janine made the bold decision to leave corporate America. Her primary goal: to build a business that allowed her to spend more time with her son while achieving both professional success and personal fulfilment. She set out to create a recruitment firm specialising in healthcare, focusing on telehealth, telemedicine, and outpatient care roles.
For two years, Janine worked tirelessly, trying every strategy in the book. Yet despite her determination, she faced significant challenges in reaching her goals. She struggled with inconsistency, constantly shifting strategies and trying new approaches without fully committing to any one method. “I felt like I was trying different things… but not necessarily seeing it to fruition,” she admits.
This lack of consistency led to unpredictable client flow, irregular job placements, and fluctuating revenue, ultimately stalling her business growth.
Frustrated and lacking confidence, Janine realised she needed expert guidance and support. That’s when she reached out to learn more about the ROCKIT programme.
Fast forward six months—BOOM! With new systems and a clear strategy in place, Janine achieved almost immediate results, transforming both her business and life.
The Outcome Janine Wanted:
- Develop a systematic, automated client attraction process that delivers a consistent pipeline of high-fee clients and job opportunities.
- Achieve a predictable and steady revenue stream, with an initial target of £100,000 in quarterly revenue.
- Expand her 2-person biz into a dynamic team, outsourcing key operational tasks, allowing her to focus on strategy and business growth.
- Implement new systems and processes that free up time, enabling her to pursue personal fulfilment and life goals, such as moving overseas and spending more time with her son.
- Ultimately, position Strategic Talent Group as a leading healthcare recruitment firm, combining professional growth, with a strong work-life balance.
Final Words From Janine About ROCKIT and Her Learnings
“I want to thank Katy, Sally, and Nicky—the ROCKIT programme has transformed our business and our lives. And all this has happened in the last two years—after 12 years of trying to do it ourselves, working much harder, not smarter.
It doesn’t have to be hard. You chose to be self-employed to take control of your life and business, but sometimes that means handing over some control to the right people. It might sound counterintuitive, but it works.
You’ve got to back yourself and take action. Focus on what you do best, build a business around that, and let go of everything else. You’ll feel the difference, and things will start to align for you.
You can enjoy the journey of scaling your recruitment business again, and the key to finding that joy is to start winning. My advice is simple: take that leap with ROCKIT and start winning!”
Listen to what Janine has to say:
Implementation and Results
Within 6 months of joining the ROCKIT programme, Janine achieved measurable success in revenue growth, client acquisition, and work-life balance:
- Clarified niche focus and tightened targeting towards higher-fee clients and roles (significantly increased fee generation and elevated market positioning).
- Implemented new client attraction processes, creating a ready pipeline, with consistent, predictable revenues - resulted in less stress, greater peace of mind, free time and more fun too!
- Developed tailored LinkedIn messaging strategy, resulting in a rapid uptick of client conversations and new jobs within just 1-2 weeks.
- Transitioned from 2-person biz to leading a dynamic team, including an executive recruiter, lead generation specialist, and virtual assistant (enhancing operational capacity and strategic focus)
- Leveraged systematic and strategic planning not only in business but also in personal life, facilitating a successful international move to Italy while continuing to scale her business.
Final Words From Dawn About Working With Centred Excellence
“Nicky and Katy have helped me in so many ways. Handling my mindset has been hard for me alongside some of the issues that we’d had at the beginning of the year.
Then, becoming unwell myself, it was challenging to drag myself in and have that positive mindset. I had to have it. I had to keep going. I had a purpose and a belief that was in the pit of my stomach that no matter what, I’ve got to keep going and I did and look at the results.
My final words of advice is; follow the process and just do it. And that’s what it comes down to, do it. The programme Nicky and Katy run gives you the blueprint; it’s the map.
When we first spoke Nicky used the example of the pilot taking 500 excited people to Disney World and that most of the time on route they are off course.
However, they still have a map for where they’re going, because they’ve got 500 passengers on there that want to get to Disney World.
You give us that map. You give us that blueprint to do it. And it’s down to us, yes we might deviate off course, that’s fine, but if you follow that map and you follow the blueprint, you will get to Disney World; and I have to say it is magical when you get there.”
Dawn Turbitt MD of KSB Recruitment
Listen to what Dawn has to say:
Implementation and Results
Dawn set a new vision for the company with Katy and Nicky’s help.
With a new lease of energy and belief in hereself and the team, Dawn started to direct, coach and lead the consultants to success.
Dawn set a stretch goal of £750,000 in turnover in 12 months; bearing in mind in Feb 2018 her turnover was £16,805.
Dawn started by rigorously implementing a 90-day plan following Nicky’s structure. This included setting revenue goals, analysing how many placements they would need and how many interviews would have to take place.
KPI’s were set, and the consultants followed an accountability process; including Dawn, who shared her results on the whiteboard too; the team were buzzing.
Dawn actioned Nicky and Katy’s Gold and Silver job process with her team and removed 50% of the current unprofitable jobs they were working off the board.
The consultants started ‘specking out’ candidates using the Centredexcellence MPC strategy.
Dawn instigated a performance management process across the team resulting in the non performers leaving. This left Dawn and a small focussed team. There are two perm consultants, two temp, Dawn and a part-time secretary.
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