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Centred Excellence
Performance development, recruitment training and coaching for recruitment business owners, managers and independent recruiters.
Success Stories
Matilda Stopped Doing It All and Tripled Her Pipeline in Just 90 Days
- From £100k to £300–£500k
- Uncovered hidden time leaks and took back control of her day
Matilda Keywood
Founder, Pacific Global Recruitment
The Situation
Matilda Keywood is the founder of Pacific Global Recruitment, a Gibraltar-based search firm specialising in complex technical roles. With a Computer Science degree, she built her career handling the highly technical vacancies other recruiters avoided. In her first year running the business, she made £100k.
Behind the numbers, the reality was relentless. “I was very, very overworked, doing everything by myself.” No days off, working through the family holiday, and stuck in constant feast-or-famine. “When you’re too busy, you’re panicking because you’re busy. When you’re too quiet, you’re panicking because you’re too quiet.”
She was Chief of everything: BD, client meetings, search, candidate calls, accounts, admin and ops, on top of normal life. As she looked ahead, she wanted to double her revenue but thought the only way to do it would be to double her hours. She knew sustaining that pace for another year would be impossible.
Matilda had never sought outside help before. But with pipeline swings, rising stress, and the sense she was “working hard, but not necessarily on the right things,” she knew something had to change. Looking for consistency and a smarter way forward, she connected with Centred Excellence and decided to join ROCKIT.
The Outcome Matilda Wanted:
- Double revenues within six months without working longer hours.
- Create consistent, predictable growth and break free from the feast-or-famine cycle.
- Step away from being Chief of everything by delegating, outsourcing, and setting up the right systems.
- Reduce stress, reclaim time, and create space for a healthier personal life and stronger relationships.
- Gain clarity and confidence in her niche and value, walking into client meetings able to claim her fees and set the rules.
- Build a scalable business model that could support growth beyond her personal capacity.
- Shape a business that felt enjoyable, sustainable, and positioned her as a trusted partner for solving the most complex technical searches.
Final Words From Matilda About ROCKIT and Her Learnings
“This programme was so liberating. I finally felt back in control of my time, and it just changed my life. My advice? Don’t overthink it. If you’re even considering it, just do it. Just F* Do It.”
Listen to what Matilda has to say:
Implementation and Results
Within 90 days, Matilda tripled her pipeline and regained control of her time. Here’s exactly what she did and what it delivered:
- Applied the Business X-Ray to get crystal clear on her niche, removing imposter syndrome and giving her the confidence to claim her fees and set the rules in client meetings.
- Uncovered hidden time leaks using the ROCKIT activity inventory, freeing up hours each week and giving her back control of her day.
- Outsourced both business and personal tasks, which she described as “life changing”, and finally felt liberated from being Chief of everything.
- Adopted ROCKIT’s proven CV Marketing BD system, achieving a 100% candidate placement success rate.
- Introduced a structured follow-up process, which stabilised her pipeline and ended the feast-or-famine cycle.
- Took on a partner with complementary strengths, creating a scalable model and removing the pressure of doing it all alone.
- Focused on flow-state, high-value work, tripling her pipeline from £100k to £300–£500k in just 90 days.
- Upgraded her mindset, stopping over-functioning and making growth feel simpler and more sustainable.
- Personally, she moved from burnout and strain to balance, enjoyment and building a business that supports her life, not consumes it.
Final Words From Dawn About Working With Centred Excellence
“Nicky and Katy have helped me in so many ways. Handling my mindset has been hard for me alongside some of the issues that we’d had at the beginning of the year.
Then, becoming unwell myself, it was challenging to drag myself in and have that positive mindset. I had to have it. I had to keep going. I had a purpose and a belief that was in the pit of my stomach that no matter what, I’ve got to keep going and I did and look at the results.
My final words of advice is; follow the process and just do it. And that’s what it comes down to, do it. The programme Nicky and Katy run gives you the blueprint; it’s the map.
When we first spoke Nicky used the example of the pilot taking 500 excited people to Disney World and that most of the time on route they are off course.
However, they still have a map for where they’re going, because they’ve got 500 passengers on there that want to get to Disney World.
You give us that map. You give us that blueprint to do it. And it’s down to us, yes we might deviate off course, that’s fine, but if you follow that map and you follow the blueprint, you will get to Disney World; and I have to say it is magical when you get there.”
Dawn Turbitt MD of KSB Recruitment
Listen to what Dawn has to say:
Implementation and Results
Dawn set a new vision for the company with Katy and Nicky’s help.
With a new lease of energy and belief in hereself and the team, Dawn started to direct, coach and lead the consultants to success.
Dawn set a stretch goal of £750,000 in turnover in 12 months; bearing in mind in Feb 2018 her turnover was £16,805.
Dawn started by rigorously implementing a 90-day plan following Nicky’s structure. This included setting revenue goals, analysing how many placements they would need and how many interviews would have to take place.
KPI’s were set, and the consultants followed an accountability process; including Dawn, who shared her results on the whiteboard too; the team were buzzing.
Dawn actioned Nicky and Katy’s Gold and Silver job process with her team and removed 50% of the current unprofitable jobs they were working off the board.
The consultants started ‘specking out’ candidates using the Centredexcellence MPC strategy.
Dawn instigated a performance management process across the team resulting in the non performers leaving. This left Dawn and a small focussed team. There are two perm consultants, two temp, Dawn and a part-time secretary.
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