Every recruitment company I come across has them and in great abundance?  Gen Y consultants.

What the ??%%!! I hear you say. Let me explain what I am referring to and why it is important to your company growth.


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Gen Y is important when it comes to your recruiters and who will take your company forward as you grow. Gen Y, or millennial’s as they are sometimes called, are the fastest growing segment of today’s workforce; especially when it comes to recruiters.

They were born from the mid-eighties onwards and are likely to be the employee group that will take your organisation forward this century. You need them in your recruitment company. Good job because the majority of your consultants moving forward will be in this category.

Readers of this blog will know I focus a lot on how to motivate your teams and get the best from them. As with anything it is easy when you know how. The carrot and stick mentality of yester year definitely won’t work with this group; so throw out any old management books you might be holding on to.

Beliefs and values drive all of our behaviour. Great managers understand this and spend time studying this fascinating topic.  Knowing what values your Gen Y consultants hold will be vital; if you want to get the best from them.


Life online

It is hard to imagine what life was like before the internet arrived and changed everything. I do vaguely remember it myself! CV’s by post. Advertising in the Telegraph and trade journals. No mobile phones or answerphones. How did recruiters manage? Fast forward and think about it from a Gen Y’s perspective’ they have never known anything different; that must have a major impact on you. IMPORTANT this is the connected generation more than any other that has gone before.

So what do they value?


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Family is key

Family is important to them and they are looking for organisations that understand their need for a work life balance. Not always the easiest thing to achieve as a recruiter. You might have to flex your 7am-10pm policy because they probably won’t stay for the long term if this is the expectation. However, let them finish early if they are going to a special family event and you will press the right button; watch out you might be surprised how much they then deliver.

They love achieving

Though work life balance is key, if you get it right, when they work they will really work. Why? Because results are important to them. Surprisingly money is not the main motivator. A decent salary of course, though incentives for them might be time off or the ability to work from home one day a week.


They expect engagement and development

Gen y were brought up by the first generation who really experienced the whole positive thinking era. They wanted their offspring to have a life where anything was possible. This spawned children that were self-assured and confident; great for budding super billers.

They want to achieve and expect a high level of engagement from their employers. By the way, be prepared to be challenged. You will be and the good news is you now know why. Work with this well and you will be a recruitment company that never has a problem attracting consultants.

If you want to learn how to set up your business, so that it stops under-performance once and for all, then join my free webinar:  The 5 Secrets Our Clients Use to Build 7 & 8 Figure Recruitment Businesses


‘Til next time,