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Scaling Your Recruitment Business Starts With This
Posted by Nicky Coffin
Before scaling can happen, one critical thing need to occur; guessed what it is?
You need to know what you want your business to look like when it is scaled, as Stephen Covey the New Your Times bestselling author and business expert states:
Here is the thing that many people forget that makes Stephen Covey’s quote come into being, and that is; why do you want to create what you want?
It’s common for many recruitment business owners that we start working with to get confused at this point.
Fact: You need a big why to drive you forward.
The Power Of A Compelling Why
If the reason why you want your staffing and recruitment organisation to achieve specific results is bigger than your own needs, then you are more likely to push yourself out of your comfort zone and do it: makes sense doesn’t it?
I know many people that have been motivated to do things they would never have imagined possible because they are doing it for their family or their children. I am sure we have all heard the story of people lifting cars off children or running into a burning building; most of which are true.
Where Are You Heading
Before you start on your journey of scaling your recruitment business, you need;
- Absolute clarity about where YOU are heading,
- …..and what are the goals that you need to achieve to get there.
I would like you to consider what is possible for you if you knew that every single day, you turned up with total clarity and focus on what you were going to do that day and did it.
Imagine this? What if your team were like that too, imagine what type of results and productivity you would you see.
To enable this to happen you need a vision and goals.
Why Have A Vision?
When I ask most recruitment business owners and managers what they want, most people respond with something like:
“To build a business that is worth something so that I can either sell it or have the option to not work in it 24/7”
This vision is ok at one level, though let’s be honest it is still vague, and a bit nebulous and unspecific; isn’t it?
Now, this vision is achievable when you can get clarity. Then the picture about what you really want becomes clearer, richer and more compelling.
A business truth is that without a clear vision, most organisations have no direction or intangible goals that no one can work towards.
Stephen Covey whom we mentioned earlier has a great saying; “Leaders climb the highest tree in the jungle to make sure they are in the right jungle”.
However, most managers are so busy chopping away at the undergrowth that they don’t even realise that they are in the wrong jungle!
Ring any bells?
Your role as a recruitment leader is to hold a vision for yourself and for your team that is so compelling it influences the way that you live and act moment by moment, day by day.
With a clear and successfully communicated vision, everybody embraces, organisations have a clear focus and grounding when he or she is making decisions; the upside and added benefit being that your employees will feel part of something bigger than his or her individual role.
What do I Mean by a vision?
A Vision will articulate what the business will look like in the future; it will and should be idealistic! Something that is not the finished article and that continues to grow.
For example; Let’s assume you’ve been trading for 10 years, so your business is a 10-year-old boy; the Vision will articulate what you want for that boy when he is older, i.e. we want him to be a car mechanic versus we want him to be the first man on Mars.
The two are at opposite ends of the spectrum and will create a very different direction for him and the people that support him.
Unsure about what your vision could or might be? Here are 3 simple questions that you can ask to get clarity on your vision:
1. If we were meeting three years from today – and you were to look back over those three years to today – what must have happened during that period, both personally and professionally, for you to feel happy about your progress? What would you see, hear and feel?
2. Why do you have this vision? What beliefs provide the motivation for your thoughts and actions?
3. What are your core values? What do you want your business to stand for? What are the principles you want your business to stand on?
Once you have your vision, the next step is how you guarantee bringing YOUR vision into reality. That is where the G…. word comes in that we will cover in part 1.
Before you go, have you downloaded our new report to help your consultants convert more clients? You can download it here.
Nicky and Katy